Mail Merge Word 2003

Use Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document.

Mail merge virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies.

Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.If you’re in a small business then you should really spend a little time familiarizing yourself with the process.

Doing a mail merge is a very simple 6 step processMail merge provides huge benefits for users.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.This process could literally take hours!Using word mail merge this can all be accomplished in the ONE word document.

There is NO limit of the amount of letters or emails you can print or send in mail merge, just click print or send ONCE and the job is done.

From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced.

Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Don’t just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the program.

Insert the recipient’s name throughout the whole document, but don’t over-do it!If you have custom fields in your database such as; partners name, children’s names, pet name and birthday, then by all means you should use these fields to their full extent

If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.

Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.

Photos and BTW remarks work wonders. Always include a picture of yourself so the reader can relate to you. Writing a p.s. after your name is also a good trick as these remarks get high readership.

Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.

Style your emails to look and function exactly like a professionally designed HTML template. You can add background colors, shading and borders to your table to suit your branding.

About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:

Mail Merge Word 2003

www.mailmergeguide.org/howtomailmerge

www.mailmergeguide.org/mailmergetutorial

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